Another interesting tidbit that came out in a UK press event on Tuesday, where a Facebook exec pointed out that there are apparently more active users in the Facebook app FarmVille than on all of Twitter.

Most of us know the numbers. More than 69 million Monthly Active Users on Farmville with 26.5 million logging in daily. As for Twitter it's about 18 million by some estimates. But seriously if collecting people is Facebook's goal its looking at the entire thing upside down.

Twitter is much more functional and hence useful than Facebook when it comes to connecting with others or even for doing a one time marketing blast.

Besides how do we know that all the 69 million+ people using Farmville every month are unique individuals. People can and do easily set-up multiple Facebook accounts to help themselves advance in the game.

Finally I would really like to see the demographic segmentation of people playing Farmville. How many are above the age of 18 so that the game at least becomes relevant for brands to use as an advertising platform. twitter on the other hand is proliferated with official brand accounts talking to their consumers.

I like both Facebook and Twitter. I am also one of the 69 million people harvesting crop on Farmville everyday. I spend a lot of time on both Facebook and Twitter. But a cheapshot from a Facebook exec is the last thing I expect.

Female audiences can create conversations in and around TV shows with friends who are geographically dispersed. Imagine the possibilities: a viewer of a show might discover that a professional acquaintance has a common TV interest; two old college classmates can reconnect around a shared TV interest; relatives living in different cities can bond around a favorite show," explains Tercek.

What Robert Tercek (President of digital media for OWN) has neglected is the scenario for Indian home-makers watching one of the many never-ending Saas-Bahu (Mother-in-law Vs. Daughter-in-law) shows on TV.

A sample conversation between any two 'bahus' wud be something like this:

Bahu1: That woman is such a bitch. I totally hate her!
Bahu2: Me too. I hope the son kicks her out of the house.
Bahu1: Or better yet pours hot boiling oil all over her.
Bahu2: Whoa! Your 'Saas' a major bitch?

The first and only link to purchase tickets was posted exclusively on the @AmericanExpress Twitter account and they were able to sell out the show 1 day. The tickets were $50 with all proceeds benefiting City Harvest via the Jon Bon Jovi Soul Foundation.

Everyone in the audience (roughly 500 people) were tweeting, snapping TwitPic photos and spreading the word about the event while they were there. Excellent use of Twitter to promote and sell out an exclusive event, as well as spread the word about the brand.

While this is a great use of Twitter to sell tickets for an event, I am wondering how much of the buzz generated affected American Express in a positive way? The benefit to City Harvest is a great goodwill gesture but I am still wondering of direct business value to American Express. Is this really the best way to leverage social media platforms?

I am also looking for some stats to put a number to the buzz generated by this. Anything like number of tweets with a hashtag for the concert, number of clicks on the link that allowed people to purchase the tickets or anything else out there. If someone could help me out here that would be great. If I find something I will update this post.

previously marketers were used to ‘Bowling’, where marketers could easily throw a message down the aisle and hit the pins with great confidence. Now, he eloquently describe, it was more like ‘Pinball’ where a marketer could load the message up, shoot it out, but have no idea where it will end up.

This a great quote...I'd even say priceless. Thanks to Greg Walsh for saying it and to Jeremiah for sharing it. Another great analogy I like for social media is comparing it to the Indian traffic...its chaotic but there is a subtle pattern and method to the madness. You just have to accept it and go with it. Listen to the noise and figure it out. Forgot where I got that analogy from but I am pretty sure its from a social media blog. If you're the author of that post please let me know so that I can credit you.