VTAS

previously marketers were used to ‘Bowling’, where marketers could easily throw a message down the aisle and hit the pins with great confidence. Now, he eloquently describe, it was more like ‘Pinball’ where a marketer could load the message up, shoot it out, but have no idea where it will end up.

This a great quote...I'd even say priceless. Thanks to Greg Walsh for saying it and to Jeremiah for sharing it. Another great analogy I like for social media is comparing it to the Indian traffic...its chaotic but there is a subtle pattern and method to the madness. You just have to accept it and go with it. Listen to the noise and figure it out. Forgot where I got that analogy from but I am pretty sure its from a social media blog. If you're the author of that post please let me know so that I can credit you.